Whether you’re running a small or big company, you want to get the highest return on investment as much as possible. Therefore, as a strategy to increase your revenue generation, you need to set aside budgets for various business functions, including marketing outreach.
Regrettably, your market outreach approach might not be effective enough to give the desired ROI irrespective of your budget size. Consequently, it may reach a point where you need to establish whether your business outreach strategy works.
The following are five signs to look out for to know when your business needs better outreach.
1. You Have Flat or Decreasing Sales
One of the best signs to indicate that your business requires better marketing outreach is decreasing sales. Whenever you fail to achieve your sales targets, it’s a specific indication that either you aren’t putting in enough effort or your outreach strategy isn’t working. As such, you have to take quick actions by determining whether your outreach approach has become static or old-fashioned. If that’s the case, it will no longer be viable, and you’ll need to devise a new, dynamic marketing outreach strategy.
2. You Have Contented Clients But You Fail to Attract New Ones
Is your business getting excellent client reviews and experiencing consistent repeat purchases from your existing clients? That’s perfect! But is it attracting prospective clients to make purchases? If not, then it’s a clear indication that your biz needs a better marketing outreach strategy.
You will have to establish the reason why your business isn’t able to lure new clients. For instance, you can start by determining whether you’re investing adequately in your outreach campaigns. Also, find out if you’re using your satisfied and existing clients properly through a referral program. If not, it’s time to develop an attractive referral program to motivate your loyal customers to bring in new clients.
Furthermore, you need to determine if your marketing outreach is limited to specific demographics, hence unable to attract prospective clients from other demographics. Ultimately, assessing such factors can help you identify the signs of whether your business needs better outreach.
3. When You Depend on Referrals Only
Depending only on referrals through text by email or any other approach is an outdated marketing outreach strategy. Today, most consumers do a background check on companies through the internet before making a buying decision. And this happens even when your existing clients recommend your business to them. Therefore, it means that if you’re entirely relying on your program to acquire new customers, your business needs better outreach campaigns.
4. When Competitors are Doing Better than You
Your business has competitors with whom you’re competing for the same market. And every business lays down strategies to enable it to compete effectively to remain relevant in the market. So, what does it mean when your competitors are making more sales or are attracting more clients? It merely means your marketing outreach campaigns aren’t working, and you need to devise better ones. Also, you should find out what your competitors are doing that you aren’t doing. For instance, are they all over social media platforms? Or are they ranking better on Google Search Results?
5. When Your Website Isn’t Optimized for Mobile Devices
A report by StatCounter Global Stats revealed that in 2016, smartphone internet usage surpassed desktop globally. Therefore, this means that your company’s official webpage needs to be optimized to enable smartphone searches. Today, close to 60% of all internet-based searches are conducted through smartphone devices. As such, if your webpages are not optimized, it’s a sign that your business needs better outreach strategies.
Marketing outreach campaigns are an essential part of your business success. Without effective outreach strategies, your business won’t be able to attract and retain customers. As such, you need to look out for signs that show your business needs better outreach and re-strategize accordingly to remain competitive.