It’s a great feeling to launch a blog into the world. It doesn’t matter if you’re blogging for your business or simply as a place to share your personal thoughts, there’s something about it that’ll put a smile on your face.
That is, until you realize that no one is finding and reading what you have to say. It’s at that point you might begin to second guess your decision to start a blog. But don’t give up just yet — there are many ways to promote your blog, all of which can help you get more eyes on your content.
5 Strategies for Success
Above all else, remember this: there’s no right or wrong way to promote your blog. As long as you have a strategy you’re confident in and you’re consistent with it, it’s more than enough for you to take the first step.
Should you need a push in the right direction, here are five of the best ways to promote your blog:
1. Reach Out to Your Network
It’s difficult to promote your blog when you don’t know where to start. For that reason, you should make this as simple as possible, and that’s why it’s a good idea to reach out to your network to provide information on your blog.
For example, if you have an email list of current and former business associates who are interested in the topic you blog about, send them a brief note with a link to your blog. It shouldn’t be a sales pitch. Just a note to share your blog. Not only is this a great way to boost readership in the early days, but you’re likely to receive constructive feedback you can use to improve your blog.
With that in mind, if you want to take the next step in terms of the email-marketing route, there are a variety of email marketing courses you can take to ensure you give yourself the best chance of success.
2. Social Media
With roughly 69% of adults using social media, you can’t afford to overlook this method of promoting your blog.
In addition to there being a myriad of platforms to choose from, it’s free to get started, so you can be up and running within a matter of minutes. The main key to success on social media, too, is simply developing a concrete plan to rely on — for example, there’s more to promoting your blog than simply sharing links to your most recent posts. Instead, you might:
- For every one post you share from your blog, link out to three from other people in your industry
- Share industry data and statistics
- Reach out to your audience to let them know you’re open to answering questions
- Share thought provoking content with the idea of establishing yourself as an industry leader
In other words, don’t turn your social media accounts into one big sales pitch.
3. Paid Ads
It takes money to make money, right? While this may not be 100% true in the wonderful world of blogging, it could be just what you need to jumpstart your blog.
With paid ads—such as Google Ads or Facebook Ads—you control how much money you spend and who you target. Some of the key decisions you have to make include:
- When to pay to promote a post and when to let it be
- Your target audience
- The keywords you want to bid on
- How much money to spend daily, weekly, and monthly
You don’t have to go crazy with paid ads, either — a few dollars here and there will open your eyes as to what this can do for your blog.
There’s nothing like seeing your organic traffic increase, month after month. This means that Google—among other search engines—considers your content valuable and worth sharing.
Unfortunately, however, reaching the top of Google for your target keywords is easier said than done. But through a well-defined search engine optimization strategy (SEO), you’ll put yourself on the right path to generating organic traffic to your blog.
Since there’s a lot that goes into SEO, from on-page optimization to content creation and link building, there’s nothing wrong with consulting with an agency or SEO contractor.
It’s an upfront investment, but it’ll pay off time after time as your blog posts crawl to the top of the search engines.
5. Contact Influencers in Your Space
What do you do after you publish a new blog post? Do you share it with your list, post on social media, and then hope for the best?
Take your strategy one step further by contacting influencers in your space to share your post. This is a particularly powerful strategy if you mention the person in the blog post itself, in a positive light. Don’t necessarily ask for anything else on top of it, either, like a special shoutout or a sponsor opportunity. Simply share the post with influencers and hope that they in turn share it with their audience.
With the above strategies guiding you, you’ll no longer wonder how to best promote your blog. It’ll soon be second nature!