Enhance Customer Relationships with Portal

According to research, 69% of customers want to resolve their issues on their own. 63% start with an online search or resources when they have a problem. This is because it saves their time from contacting businesses, particularly for simple questions. Self-service becomes essential during a crisis when there’s a massive wave of support requests and customers who need support.

As the bar continues to grow, customer portal solutions have become necessary rather than a luxury for businesses. Around 90% of customers expect companies to have online portals. If you don’t have it yet, go for customer portal development today.

Also, read on to know about different ways to use the portal to foster trustworthy customer relationships.

1. Proactive Support

Customer portal solutions empower customers to solve their queries on their own rather than wait for support. It helps businesses proactively support their customers. For example, a tech company can leverage a portal to prepare for mishaps that might occur during the update phase by keeping the customers in the loop via informative content. This can save their support team’s time during the service issue.

Similarly, an eCommerce company can connect the portal with other solutions to manage their order details like shipment tracking, updating the card information, etc. With a portal, customers won’t have to reach out to support and wait for a response; they can raise the ticket and get it done while on the go.

2. Education and Community

A customer portal development fosters customer relationships. It brings the knowledge base and community together from a single access point. This means that customers can seamlessly transition from subscribing to relevant articles to interacting with other customers. For instance, customers may find the starting tutorial videos helpful for getting comfortable with your brand during the onboarding process. With a community forum, they may learn how to use the tools effectively.

Apple’s customer portal, My Support, provides an engaging learning environment where customers can find knowledge base articles and community posts relevant to specific products or use cases.

Most of the time, customers look to your business not because they have a problem; instead, they want to learn. A customer portal builds trust where customers know they can find answers and return. Thus, choose a solution that allows you to design a seamless user experience, customize the portal, and update the knowledge base regularly.