According to Bill Gates “Content is king”. All of us hear this phrase very often. It is easy to comprehend the effects of content on user engagement, SEO, and brand growth. But what are the best moves to get this king in your favor?
A lot of people are yet struggling to meet the ever-growing need for content without ever seeing the results. If you are one of them we have got you covered. After reading this post you will know which types of content you should focus on. Some of them drive more traffic than others and it is time to use the power of knowledge.
Before we dive into the details here is a disclaimer. The following 5 types of content are known to work well. But how well do they perform for your unique business cannot be predicted? It needs to be tried and tested.
You should always use analytics tools to check which pieces of content are working best for your business and which of them need improvement. Any of the following can work for you. For others, it may the combination of any of these.
After you are good with a disclaimer, let us unveil the 5 types of content that increase traffic. You will find pro tips on how to nail each of the content types. Tailor it for your success once you are ready to travel the path.
Lists appear to be the golden goose for content marketers. There was a time when women magazines were known for lists but now brands and bloggers also know they work. List posts are greatly popular for all the good reasons. The first and foremost reason is that a list is an easily shareable value-packed information that you can create in a pinch.
For instance, you search for top marketing posts, and here is what you get. The best performing pieces of content are all list posts. This is not some coincidence. The lists work because they tell people what they are looking for objectively. Moreover, a reader can skim over the content easily. Thus the rule for getting more traffic on your business website can be “Create lists, create more lists and keep creating lists.”
Users love quick and crisp pieces of information. Everyone is just so busy these days all they want is a glance and loads of information that is easy to remember. What is better than an infographic to meet all these demands? Surveys prove that there is nothing better than infographics when it comes to quick answers.
It is not surprising as humans, by the majority, are visual learners. Here are some mind-boggling statistics, infographics are liked four times more than presentations and 23 times more than documents on SlideShare. They are shared 3x more than documents on other social networks, such as LinkedIn, Twitter, and Facebook.
When you are creating infographics for your website focus on fresh content, quality, and visual appeal.
3) Success Stories And Case Studies
Humans are wired to love stories. This is by our design and we can’t run away from it. As a website owner, you should understand this fact and make the best use of it. Although the benefits of storytelling are well documented not all of them perform.
If you want to publish great stories make sure they follow a three-act structure. Either it is a personal story full of emotions or you are sharing a success story written by your customer, it should have three major components.
The first is the set up where the foundation is laid. The second step is when the main character confronts the problems rather than avoiding or poorly solving them. Then comes the stage of the revolution, the final climax. You got to learn some story writing skills or hire a professional to write them for you.
4) How-To Guides
If you truly want to be a problem solver for your users, you can’t do well without How-to guides. These posts can be about discovering the problems, identifying them, solving them, or maybe even ignoring them. Learn what your customers want to know and write them for it. The perfect How-to post is a 7-minute read with approximately 1600 words.
5) Personal Stories
We are emotional creatures. The limbic portion of our brain, emotion control center, can easily dominate the cortical or rational thinking brain. The gist of this science gibberish is that we respond to emotions well.
Use your platform to share your personal stories to be more relatable. In our desperate SEO struggles, it is important to remember that you are creating content for humans.
Keep creating unique, fresh and engaging content. Do not fear to experiment. And make sure you are setting realistic goals for your business.