DMI is the globally accepted standard in Digital Marketing Certification, founded in 2021. The company is a division of Digital Marketing Institute (DMI), which was founded by Bruce Claypool, who was one of the original members of the Digital Marketing Institute. The entire company is dedicated to continuing to develop educational programs focused on helping others realize their full potential. The company offers numerous industry-leading training courses and certifications for sales, service, technical, and marketing professionals.
With the many tools and content sources available to the individual today, the need for a properly trained and certified digital marketing professional course is more important than ever. These programs are designed to not only teach the individual the core key disciplines involved in digital marketing but also give them the ability to leverage the knowledge they have and apply it to an ever-changing marketplace. By continuing to learn new strategies as they evolve and become the norm in digital marketing, these individuals will be better equipped to identify new opportunities, take advantage of those opportunities, and expand into new markets. As well, these professionals will acquire new skills and techniques that they can then apply to other facets of their business.
Measurement in digital marketing
One key area of focus for any digital marketing professional is measurement. This includes a thorough understanding of statistics and how they can be used to support strategic decisions. Statistics can provide a valuable snapshot of how performance is improving, areas of weakness, areas of opportunity, and other important key performance indicators. Many of these courses include modules that include an extensive manual that explains the historical context surrounding a particular chosen strategy, as well as the historical performance of that strategy over time. The manuals and course materials go far beyond providing basic overviews of key concepts and analytics, they go into detail describing the process by which strategic decisions are made, the supporting information, data sources, as well as the actual performance over time.
Certified Digital Marketing Professional
Another important area of focus for any professional taking a Certified Digital Marketing Professional course is website analytics. This module looks at how the various elements of a website, including keywords, content, navigation, and shopping carts, can be used to maximize the return on investment. The course utilizes a comprehensive set of case studies to illustrate key points and strategies. In addition to providing examples of real sites, the module provides numerous screenshots of actual web pages. This module not only illustrates how these elements can optimize websites for search engines but also demonstrates how to use basic web analytics to determine which of these elements are the most important to optimize for.
An additional module that may appeal to students taking a Certified Digital Marketing Professional course is an examination of traditional sales and marketing strategies. The module explores the importance of buying leads, creating a personal brand, creating awareness, and building loyalty among customers. The course examines several topics that are directly relevant to digital marketing foundations, including direct mail, social media, phone marketing, television advertising, and the “green” movement. Each of these topics is analyzed using various case studies and marketing strategies. In addition, many of the examples are interspersed with professional consulting analyses. The final chapter of this module provides many “what if” scenarios to help students create a digital marketing strategy based on their current knowledge.
Addresses Audience Reach
The final segment of a certified digital marketing professional course addresses audience reach. This final segment introduces prospective students to PPC marketing and provides information regarding ways to target potential buyers through the use of pay-per-click (PPC) advertising. Specifically, the class focuses on creating an effective ad campaign, evaluating keyword bids, and analyzing visitor behavior. After learning the ins and outs of PPC marketing, the student is presented with recommended best practice PPC bidding strategies, along with a list of common errors. Upon successful completion of this final segment, the student is then prepared to begin implementing an effective PPC advertising program.
Throughout the CTM course, the certified digital marketing professional will study the ever-changing marketing landscape. He or she will learn how to effectively evaluate both local and international markets and how to market products to these two demographics at the same time. The classes are also highly interactive, which means that new business owners will have access to a forum where they can get answers from industry veterans as well as receive advice from other business owners regarding specific issues they may be facing within their organization.
Digital Strategy Implementation
The second module of the CTM course addresses digital strategy implementation. Within this segment, students will be given real-world project examples to help them better understand the concepts of creating a digital strategy. Project examples include both short-term and long-term goals and specific objectives related to each objective. As well, every section of the CTM course includes a research schedule to ensure that all class assignments are completed on time. The final module of the CTM course addresses leadership and managing change. Students will learn how to develop an organizational culture that understands change and how to effectively manage that culture through processes such as orientations, assessments, and peer reviews.