Media are the visual communication tools or resources used to deliver and store data or information. The word media implies elements of the mass media communication systems, including print media, broadcasting, television, music, film, and publishing. In the past, the term was also used for digital information systems, which were the system used by mass communication systems in broadcasting. These systems include television broadcasts, radio transmissions, motion pictures produced by cameras, and video recorders.
Today, two forms of media are commonly employed in broadcasting: live and late at night. The difference between the two is that the media used for broadcasting in the past were analog, which means that they used tuning cams and that they could be recorded either on videotapes or on magnetic tape. In recent years, digital technologies have replaced analog systems, and twenty years ago cable services were also available. Today, with the aid of satellite television, radio stations can now be distributed all over the world without the need for manual distribution.
Social media has been in existence for a very long time. It was formed in the early nineties and has since become an increasingly popular form of communication. The social media landscape is constantly changing, becoming more complicated and accommodating to new uses. Today, many users communicate through social media sites, messaging services such as Facebook, Twitter, MySpace, and LinkedIn, blogging platforms such as WordPress, and creating multimedia work via websites such as YouTube and Vimeo. All these communication channels and websites are collectively referred to as social media.
The social media environment provides a great opportunity to use multimedia, such as graphics, audio, and text. In addition, media can be used to access personal profiles and create new online friends, or “followers”. Unlike communication channels such as television and radio, the impact of social media is immediate. Social media sites and communication platforms allow users to post short messages, status updates, and links. They can also share videos, images, photographs, and music with others within seconds.
Digital cameras and video cameras have made it possible for individuals to produce their own images and films. This technology is rapidly expanding as well, as more consumers prefer to capture moments with an automatic camera and edit them on their computers. While most digital-based media does not require special software, some still require specific software packages.
Media in this day and age is becoming more complex. In order to stay competitive, businesses must find new ways to differentiate themselves from the other media available. Media, which includes electronic and digital media, continues to improve with technological advancements. As a result, there is a greater need for trained professionals who are adept in the use of digital media. In the past, there were a limited number of professionals who specialized in media planning and design, but with the development of the internet, businesses are finding it easier to engage in business online.