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Protein Powder Market Growth Prospects & Analysis of Macro and Micro Economic Indicators 2022-2032

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According to the recent FMI report, the sales for protein powder are at value of US$ 36.6 Mn in 2032, riaising at a CAGR of around 7.3% through the end of 2032.

Protein powder products are often promoted as muscle building and performance enhancing items for athletes and other physically active consumers, resulting in increased sales of the product in different parts of the world.

 In multi-stress situations involving purposeful, frequent, intense, and/or prolonged exercise routines, athletes have increased physiological protein requirements to maintain adequate protein synthesis and energy production, as well as adequate immune function and excellent gut integrity.

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Protein requirements increase along with the intensity and duration of athletic performance, leading to increased protein intake in pre- and post-performance meals, such as z and at regular intervals throughout the day to ensure an adequate supply of essential or indispensable amino acids.Protein powder is also commonly used by regular gym goers. It is often taken with other protein-rich foods without professional nutritional advice.

 protein powders have been shown to improve adaptive response to resistance training in resistance-trained individuals under the age of 49, and several indicators of high protein intake have been linked to better muscle function in young adults, boosting the protein powder industry.

 Key Points from the Protein Powder Market Study:

  • The North American region currently holds the largest market share and is expected to continue to do so due to the huge popularity of protein powder products among energy-conscious consumers and the growing demand for functional foods.
  • According to the IMF analysis, the European protein powder market is expected to grow by more than 5% per year until 2027 due to the increasing use of edible insects as a protein supplement in meals and the increasing demand for food and beverages• Germany dominates the European protein powder market  due to  increased demand for powdered vegetable protein.
  • Due to growth in the  livestock sector and increased awareness of animal health and nutrition, the protein powder industry from the application of animal feed supplements is expected to grow at a CAGR of over 6% by 2027.
  • The  protein powder market is disrupted due to rising rates of obesity in children and adults and the increasing use of protein powder for weight loss.

 “Market participants invest in RandD to develop innovative products and maintain their position in the market. Manufacturers are also focusing on implementing technological advances to improve production efficiency.’ said a senior analyst at the IMF.

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Who wins?

 major players operating in the global protein powder market are focused on reaching a large consumer base by implementing various strategies such as product innovation, marketing and promotional activities, strengthening distribution channels, and adopting sustainable production.

 Some of the leading companies offering protein powders are Omega Protein, Amway, Abbott Laboratories, Glanbia Group, Herbalife International of America Inc., Vitaco Health, ABH Pharma Inc., GlaxoSmithKline, Makers Nutrition, Living Inc., and other.

 Gain valuable insights into the Protein Powder Market

 FMI offers in its new offering an unbiased analysis of Protein Powder presenting historical demand data (2017-2022) and forecast statistics for the period since (2022-2032). The study reveals compelling information on the demand for protein powder based on product type (animal protein and plant-based protein), type (organic and conventional), flavor (plain flavor, classic flavor, cookies and cream, fusion flavor, nutty, fruity flavors) . , Other), end use (dietary supplements, food and beverages, pharmaceuticals, other) and distribution channels (direct and indirect) in seven major regions.

 

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