5 Sustainable Denim Brands You Should Know

Denim is a staple in many wardrobes, offering both style and comfort. However, traditional denim production can be quite harmful to the environment. Thankfully, there are brands out there that are making a difference by producing jeans in a more sustainable way. Here are five denim brands that are committed to eco-friendly practises and ethical production.

Key Takeaways

• Mavi Jeans uses 20% less water and 15% less energy in their production.
• Small Town Boys creates unique denim items from vintage and deadstock materials.
• The Consistency Project focuses on reducing waste through made-to-order production.
• AGOLDE is known for its stylish designs and sustainable materials like recycled cotton.
• Outerknown offers a lifetime guarantee on their jeans, promoting durability and sustainability.

1. Mavi Jeans

Mavi Jeans, founded in Istanbul in 1991, is a brand that prioritises sustainable practises in denim production. They have made significant strides in reducing their environmental impact, achieving a 20% reduction in water usage and a 15% decrease in energy consumption. Notably, 70% of their products are treated using innovative laser and sustainable wash techniques.

Key Features of Mavi Jeans:

• Innovative Production: Utilises advanced technology to minimise waste.
• Sustainable Materials: Focuses on eco-friendly fabrics and processes.
• Ethical Practises: Committed to fair labour standards.

Mavi Jeans stands out in the denim industry by addressing the unsustainable growth of fast fashion, making it a brand worth considering for eco-conscious consumers. Their commitment to sustainability not only benefits the environment but also promotes ethical fashion choices.

2. Small Town Boys

Small Town Boys is a unique made-to-order brand from Canada that focuses on upcycling. They use deadstock and vintage denim to create special items like hats, ties, and bags. This means that every piece is one-of-a-kind, making it a great choice for those who want something different.

What They Offer

• Custom Products: Each item is made just for you, ensuring a personal touch.
• Sustainable Practises: By using leftover materials, they help reduce waste in the fashion industry.
• Unique Designs: Their products stand out, allowing you to express your style.

Why Choose Small Town Boys?

• Eco-Friendly: They contribute to a more sustainable future by upcycling denim.
• Support Local: Buying from them supports Canadian craftsmanship.
• Quality Materials: They focus on using high-quality, vintage denim, ensuring durability.

Small Town Boys is not just a brand; it’s a movement towards a more sustainable fashion industry. By choosing their products, you are making a statement about the importance of upcycling and creativity in fashion.

Their commitment to sustainability and unique designs makes them a brand worth knowing. If you’re looking for something special that also helps the planet, Small Town Boys is a fantastic choice!

3. The Consistency Project

Founded by Natasha Halesworth, The Consistency Project focuses on breathing new life into reclaimed garments, especially vintage denim. They are particularly known for their expertise in Vintage Levis, offering a unique shopping experience in their Brooklyn store.

Personalised Fittings

At The Consistency Project, customers can enjoy:

• Tailored fittings for a perfect fit.
• A welcoming atmosphere that promotes inclusivity.
• Expert advice on styling vintage denim.

Sustainable Practises

The brand is committed to sustainability by:

• Using reclaimed materials to reduce waste.
• Ensuring transparency in their supply chain, which is a key step in ensuring organic integrity.
• Promoting a circular economy by encouraging customers to recycle their old denim.

"Sustainability is not just a trend; it’s a responsibility we all share."

Why Choose The Consistency Project?

Choosing this brand means supporting:

1. Ethical fashion that prioritises the environment.
2. A community-focused approach that values customer input.
3. High-quality, unique pieces that stand out in any wardrobe.

With their dedication to both style and sustainability, The Consistency Project is a brand that truly embodies the future of denim fashion.

4. AGOLDE

AGOLDE is a brand that stands out for its commitment to sustainability while offering stylish denim options. This American-made label focuses on using natural and recycled materials, ensuring that their production methods are environmentally friendly.

Key Features

• Best For: Relaxed and loose styles
• Sizing: Women’s 22 – 34
• Prices Starting At: $188

AGOLDE is known for its unique approach to denim, cutting to order and allowing demand to dictate production. This method helps to keep waste to a minimum. The brand is ethically produced in the USA and Turkey, using materials like regenerative and recycled cotton.

Popular Styles

1. Riley Crops
2. Loose Fit Jeans
3. High-Waisted Styles

AGOLDE combines comfort with chic designs, making it a favourite for those who want to look good while being eco-conscious.

Their relaxed styles not only feel great but also look super stylish, proving that sustainable fashion can be both trendy and responsible. Explore the latest in fashion with AGOLDE and discover how you can elevate your wardrobe while promoting environmental consciousness.

5. Outerknown

Outerknown is a brand that stands out for its commitment to sustainability and ethical practises. Founded by surfer Kelly Slater and designer John Moore, this California-based company focuses on using eco-friendly materials and fair trade practises. Their jeans are made from organic cotton and recycled polyester, which is sourced from 100% post-consumer waste.

Key Features

• Fair Trade Certified: Ensures safe and healthy working conditions.
• Natural Materials: Utilises organic cotton and recycled polyester.
• Lifetime Guarantee: Their jeans are built to last, reflecting their commitment to quality.

Best Styles

Outerknown is known for its stylish designs, particularly:

1. High-waisted flares
2. Vintage-inspired bell bottoms
3. Relaxed fits that are both comfortable and chic

Outerknown not only prioritises style but also aims to make a positive impact on the environment and the lives of workers.

Pricing and Sizing

With a focus on comfort and a vintage vibe, Outerknown is a brand that combines fashion with a purpose, making it a great choice for those looking to make more sustainable choices in their wardrobe.

Final Thoughts on Sustainable Denim

In conclusion, choosing sustainable denim is a smart way to care for our planet while still looking stylish. The brands we’ve highlighted show that it’s possible to make jeans that are both eco-friendly and fashionable. By supporting these companies, you’re not just buying a pair of jeans; you’re also making a choice that helps reduce waste and protect the environment. So, next time you’re in the market for new jeans, consider these sustainable options. Your wardrobe and the Earth will thank you!

Frequently Asked Questions

What makes denim sustainable?

Sustainable denim is made using eco-friendly methods. This includes using less water, avoiding harmful chemicals, and using recycled materials.

Why should I choose sustainable denim brands?

Choosing sustainable brands helps reduce the negative impact of clothing production on the environment. It supports ethical practises and helps protect our planet.

How can I tell if a denim brand is sustainable?

Look for brands that share information about their production processes, use organic materials, and have certifications for fair trade and environmental standards.

Are sustainable jeans more expensive?

Sustainable jeans can be pricier due to the better materials and ethical practises. However, they often last longer, making them a good investment.

Can I find sustainable denim for men and children?

Yes, many sustainable brands offer denim for men and children, providing a variety of styles and sizes.

How can I care for my sustainable jeans?

To keep your jeans in good shape, wash them in cold water, hang them to dry, and avoid using a dryer. This helps save energy and prolongs their life.

What are some popular sustainable denim brands?

Some well-known sustainable denim brands include Mavi Jeans, Small Town Boys, The Consistency Project, AGOLDE, and Outerknown.

Is it better to buy second-hand jeans?

Yes, buying second-hand jeans is a great way to be sustainable. It reduces waste and gives clothes a new life.