A properly designed website is the backbone of a successful business. It is the best medium to advertise your services to the general public and support all your digital marketing efforts. The Internet is loaded with monotonous websites that drastically reduce visitors’ interest in the product.
A user is unlikely to explore a website that is full of errors and omissions. A poorly designed website will make him cringe, and he will lose interest immediately. To achieve maximum out of your business, take your website’s design to the next level by optimizing it according to your targeted audience.
Tips to Design an Engaging Website
A website should be tailored accurately to portray amazing content and capable of capturing users’ interest. One can make its website more user-friendly by incorporating smarter functionalities. Different users have different style preferences, but fundamentals to create an attractive website are the same. This article will discuss the top eight tips that can polish your website and consequently enhance the website traffic.
1. Clutter-free layout
A poorly designed homepage with excessive irrelevant content can chase away your potential customers within seconds. He will not bother to dig deeper into the poorly structured website and skim the relevant information. Nobody has time for that. The homepage should be designed as smart as possible, as it acts as the face of your business. Keep it simple, responsive, and avoid using large images. Your website must be a beautiful amalgam of appealing content and an uncluttered layout.
2. Go for an eye-catching color scheme
Choosing an appropriate color scheme functions admirably for your website and is capable of drawing the maximum attention of the users. Pick the colors that blend with the nature of the product or idea you are trying to sell in the market. Humans are more likely to get attracted to unique designs and color patterns.
Avoid using a complex mixture of different colors instead utilize formats with light hues and classy touch. You need to achieve an ideal harmony between excellence and clarity. The color difference between the base and content should be sufficient so that the customer can read the information effectively without putting a strain on his eyes.
3. Incorporate a compelling video
We live in a world where people love to see the essence of reality in every perspective. A convincing video narrating your business journey can draw a massive amount of traffic to your website. Moreover, you can also incorporate a video introducing your entire team and goals to the audience. You can also upload these introductory videos over your YouTube channel to further boost the customer count.
The video doesn’t need to be produced with a professional camera. However, you can use a simple camera with minimal editing to give it a real touch. This will allow the user to connect emotionally and create a long-lasting link with the producer.
4. Keep it bug-free
A website needs to be tested by Quality Assurance Engineers to identify and resolve potential bugs. A successful website cannot afford a glitch for even a few seconds as it can drastically affect the overall revenue.
Pages of the magneto development website which are frequently visited by the users require some tweaking updates or structural changes. Such minute updates, for example, changing the color of buttons, headers, or including a couple of SEO based sentences to your content, can produce remarkable results in terms of traffic.
5. Enhance the traffic by using social media share buttons
We live in an era where every business entity depends on social media for the digital marketing of his product. A brand which needs to be in the limelight should have their social media pages. It has become very crucial for website owners to add pin badges for all of their social media sites to their webpage. These add ons will allow a user to share your blogs or website content on their profiles, which will drive the social media traffic to your website. A co-worker who was struggling to discover the perfect site to buy assignment finally found one through social media assistance.
6. User-friendly website navigation
It is impossible to reach your desired destination without an adequate navigation system. Same goes for a website, imagine a user has somehow landed on your site and is now bewilderingly staring on the screen to sign up! User-Friendly website navigation enhances retention rate and converts visitors to customers.
There’s nothing more terrible than a site with a complicated or befuddling route interface. To improve overall user experience, make sure that your users can find exactly what they’re searching for. If your website lacks an appropriate navigation system, the consumer will surely skip your product and discover a contender that offers a superior client experience.
7. Opt a responsive design for your website
A website needs to be of responsive design to facilitate the wants and needs of your customers. The responsive configuration is a technique for building up an extremely flexible site that automatically orientates itself depending upon the screen size of the device. This approach has taken website optimization to a whole new level. However, it is an expensive strategy but proves to be a wise investment in reference to the consumers who are active on mobile devices and need to make an instant purchase.
8. Include a sitemap
A sitemap represents a list of pages that are incorporated into your website. It allows a new user to quickly locate his desired content without any hassle. Another advantage of introducing a sitemap is that search engines can quickly find your site, and you can store better catches for your webpage.
While improving your web design, try not to compromise the site’s usability. Test every process and functionality. Keep in mind while checking that you are viewing it through the perspective of targeted customers. The mentioned tips can transform your traditional site into a contemporary one. Adopt these, and you will feel the difference.