Nearly half of the global internet traffic is because of mobile apps, and there’s no doubt that it will grow rapidly. They are an important channel for communication with customers in businesses. Specifically, millennials are enthusiastic users of the apps. Anything from dawn till dusk, people are relying upon these smartphones. And by everything, grocery shopping also goes without saying.
Since grocery shopping is to be done at least once a week and is one of the recurring tasks, shoppers tend to spend most of their time in this, and that leads to their relaxation time on weekends. But with the introduction of online grocery delivery apps, grocery shopping has become quick and hassle-free.
Every one of us, to be frank, would become bored while following a monotonous routine, and in one way or the other, there is a part in every one of us who would like to experiment with things. It is mostly found in millennials. And to hold on to success is to hold on to trends nowadays. That’s why it is crucial to keep up with the direction and get innovative with your digital grocery store too.
So, here is a blog that might help you with ways to innovate your business:
Smooth checkout experience
It is a blend of online and physical stores. For instance, you might take Amazon Go, in this case. Breaking the restrictions of lines and checkouts, this is one of the most advanced technologies in the world. Customers just have to grab the items they want and then leave. They can use the Amazon Go when entering the store and after picking up their things, and they could simply walk out, while the amount will be charged from their Amazon wallet.
The three main aspects behind this are Computer vision, Deep learning, and sensor fusion. The items that are taken from the shelf and removed from the frame are automatically detected. Then, based on this, a receipt will be sent, and the account gets charged.
Comfortable meal kits
It can be a deal-breaker in your grocery store app. Just imagine that people have to work for 40 hours a week and within a limited time, they want to cook and arrange their food. It is almost impossible for people to set the ingredients and then cook a fancy dish. But you can replace these by offering them reasonable solutions like providing meal kits.
Let’s take, for example, that someone wants to have crispy fries; then the meal kit would contain ingredients like potatoes, sauces, ketchup, and veggies packed in it. Wouldn’t it be cool? Another good thing can be to add a recipe for preparing the dish along with the meal kit. They don’t have to think much about the preparation when both the ingredients and recipes are ready. They just have to cook and serve.
Similar to this, you can expand the offering of kits by customizing the menu for a family for a whole week—no more opening the fridge and spending hours wondering about what to cook.
Customers can point their smartphones in the right direction at locations a virtual store would get displayed where items can be viewed sitting on the shelves or hung upon the walls. The app provides a simulation of the store itself to make the shoppers feel more immersed in the shopping experience. It can be fun for kids.
Analytics of crowdsourcing
It can be one of the great features of the online grocery app. Using customer crowdsourcing, stores can stack only those materials that will sell. More features like Avoid the crowd can also be added. Integrating social media feeds can let people know when the shop is crowded even before they enter it. It not only improves the real-life experience, but it also attracts more shoppers into the store.
When the shoppers visit the store, they can scan all the items while picking, after which the automatic bill would be generated, which they can pay online or at checkout. By displaying the Facebook likes of your brand, you can have generous support in your business. This could ensure that your store has popularity among the users.
Also, you can display the stats about how many people have purchased the same product. From this, you can get two benefits, you can get to know about the demand for that particular product, and next is, you will get an insight about which product is purchased frequently.
Though these may not end up in an overnight reach for success, it improvises your business effectively.
As a final thought,
Now that you have delved into getting innovative ideas, you can, without further delays, set your foot to create an Instacart like app. Contact our Appdupe team to develop without second thoughts. Hurry now as it is the right time!
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