Email is an efficient way of sending messages between individuals using personal computers. Email first entered limited usage in the early 1960s, when it could only be sent to other email users on the same system, and some early email platforms required for the sender and the recipient to be both online at the same time, like chat. This was both unsolicited and potentially threatening. Today, email is frequently used as a primary means of communication, whether between friends and colleagues or between business people and customers. An email has become so popular that millions of people use email regularly.
As email has grown in popularity, so has the field of email marketing. Email marketing has come a long way from being an “army communiquant” service, used mostly by large businesses that could afford to pay large amounts of money to send out thousands of messages a day. Nowadays, many Internet marketers focusing on email marketing spend just a few hours a week or even a few minutes a day, sending direct messages to potential customers or clients. This form of direct marketing can result in higher conversion rates as well as more responses to a campaign’s emails.
One of the most popular forms of marketing an online business these days is using email to advertise campaigns and products. This is because email is less than two hundred years old, yet it remains a staple in communication throughout the world. Email allows a company to easily reach its target market because it offers more opportunities to include graphics and animations, which make advertisements look more attractive and enticing. Images and animations can also make an advertisement look more appealing to readers and search engines, which can increase the chances of getting a website’s link added to search engine results pages.
While email is relatively inexpensive, a company must remember that the cost of successful email marketing does not include the cost of advertising. Email campaigns need to be strategically targeted to appeal to readers. The content in the emails needs to be relevant to readers so as not to offend them or turn them off to the email. A well-written email campaign can also create valuable customer relations. A well-written email campaign can increase the number of responses to a company’s advertisement or sales offer and improve the chances of earning more sales.
Email marketing is also very effective in reaching target markets because most people do not check their email daily or even weekly. With the introduction of new technology and the prevalence of mobile devices, email has now become a vital component of meeting the needs and expectations of consumers. Many companies are recognizing the value of developing a strong online presence through email marketing. It helps to create brand loyalty and increases a company’s reputation. It has been estimated that a company’s online presence can account for as much as 60 percent of its overall revenue.
The key to success with email marketing lies in creating emails that appeal to a wide variety of audiences and in ensuring that these emails are well-written and well-designed. The frequency in which a company’s emails are sent should vary. There is no need to send constant sales messages regularly, but instead, use the emails to welcome new clients and to remind clients of services or products. Emails can also contain links that take consumers directly to the company’s website where they can further explore the business or buy products and services.