The constant boom in the world of business proves how different brands and businesses leave no stone unturned when it comes to providing something different and valuable to their clients and customers. The very vision to make a difference in people’s lives at large through their products or services have proved to help turn many ordinary brands into extraordinary success stories. The journey, of course, is not as easy as it may sound, but some brands have taken it a level up with changing the game of business and joining hands with NGOs and organizations that identify with their brand’s unique voice. One such adventure e-commerce brand is ‘Wanderer Cave’ that not just makes people fall in love with the wild and all things adventure but also supports organizations that help in nature conservation and also promote climate solutions by giving them a percentage of their revenue. Today, we will understand how companies can benefit from corporate giving.
- More publicity: Apart from what they can do to promote themselves across the digital mediums, with the help of social media platforms, they can earn major attention and recognition by supporting charitable causes that matter to them. By genuinely supporting these organizations, they can create a special place for themselves in the hearts of customers.
- Trustable brand: When brands work towards the betterment of society or communities in some form or capacity, they automatically become trustable brands in the eyes of the customers. People love to support brands and businesses that feel socially responsible towards something and make efforts through their brands.
- Unique brand image: The brands that support genuine causes automatically makes themselves stand apart from others. They earn a unique brand image by being a charitable brand and thinking beyond only making profits.
Wanderer Cave makes a special standing for itself amongst many other adventure e-commerce brands, providing unique survival, tactical and outdoor gear and equipment, but most importantly because of its strong support to the foundations that promote climate solutions and conservation, giving back a percentage of their revenue to different environmental conservation centres, towards the end of every month. Brands like these inspire other brands to be responsible towards mother earth.